Privacy policy
The short version
- We collect what you type into our booking form, plus what you send us by text or email, so we can reply and quote your project.
- Your enquiry reaches us as a text notification and an email.
- We use Google's tag to see which Google ads and pages lead to enquiries. It uses cookies.
- We never sell your information.
Who we are
This site, sidekickdev.ca, is run by Sidekick (“we”, “us”). We're based in Calgary, Alberta, Canada, and we build websites, run Google Ads and make custom software for small businesses.
If you have any question about your personal information, email hello@sidekickdev.ca. Our privacy contact can be reached at the same address.
What we collect
When you book a call, our form asks for:
- your name and email address;
- your phone number (optional);
- your business name and the kind of help you're looking for;
- anything you write in the message box, and your preferred day, time and timeline.
When you text or email us, we receive your phone number or email address and whatever you send.
When you visit the site, the Google tag (see below) collects standard technical information: the pages you view, your browser and device type, your approximate location, and whether you arrived from a Google ad. It also records clicks on “Book a free call” and “Text us”. It does not see what you write in a text message.
We don't ask for payment details, government ID or other sensitive information on this site.
Why we collect it
- To reply to you, set up your free call and prepare a quote.
- To do the work you hire us for, and to keep normal business records (invoices, tax).
- To see which ads and pages bring in enquiries, so we spend our ad budget wisely.
We only use your information for these purposes. If we ever want to use it for something new, we'll ask first.
How your enquiry reaches us
When you send the booking form, your details go to a small notification service we run. It sends us a text message and an email with your enquiry, so we can reply quickly. The service also uses providers for web hosting, text messages and email.
These providers may store or process information outside Canada, including in the United States, where it may be accessible to authorities under local law.
Cookies, Google Ads and analytics
We use the Google tag for Google Ads conversion tracking. It sets cookies so Google can tell us when someone who clicked one of our ads goes on to book a call or tap “Text us”. We see totals, such as “3 bookings from ads this week”, and not who you are. If we turn on Google Analytics, it uses the same tag and the same kind of anonymous, combined reporting.
We don't currently use the Meta (Facebook) Pixel or run remarketing ads that follow you around the web. If that changes, we'll update this page first.
You can block or delete cookies in your browser settings, and you can control ad personalization at adssettings.google.com. The site still works without cookies.
We don't sell your information
We never sell, rent or trade your personal information. We only share it with the service providers above, and only so they can do their job for us, or when the law requires it.
Email and text messages
We'll reply to your enquiry by the method you chose. We won't add you to a newsletter or send marketing messages without your consent, in line with Canada's Anti-Spam Legislation (CASL). Just tell us to stop and we will.
How long we keep it
We keep enquiries for 2 years after our last contact, then delete them. If you become a client, we keep project and billing records for as long as tax law requires (generally six years in Canada).
How we protect it
We use reasonable safeguards: accounts protected with strong passwords and two-factor sign-in where available, encrypted connections (HTTPS), and access limited to the people who need it.
Your rights
Under Alberta's Personal Information Protection Act (PIPA) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you can ask to see the personal information we hold about you, ask us to correct it, or withdraw your consent (for example, ask us to delete your enquiry). Email hello@sidekickdev.ca. We'll reply within 30 days.
If you're not happy with our answer, you can contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.
Changes
If we change this policy, we'll update the date at the top of this page.
Contact
Sidekick · Calgary, Alberta, Canada · hello@sidekickdev.ca